Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.
Website navigation allows visitors to flow from one page to another without frustration. If you’ve done your job well, visitors leave your site with the intention to return and might even buy something from you or sign up for your email list.
Bad navigation is an especially common problem. We’ve all struggled to find things on disorganized websites without any logical structure. It feels hopeless.